Judge
(Norman Anthony) - Curtis Publishing - 1926 (32 pages)
Judge magazine was a weekly publication that began in 1881. The 2,323rd
issue was a parody of The Saturday Evening Post that appeared on
newsstands dated May 8, 1926. The cover was a Rockwell-style painting of a
hobo, with his knapsack on a stick, driving an automobile.
The first story is a short parody of P.G. Wodehouse ("P.G. Roadhouse") wherein
Jeeves forgets to drop his "h's" because he has been reading "... those bloody
Octavus Roy Chen stories ..." and similar styles that include servant
stereotypes. There were also short offerings: (1) "The Proof of the
Pudding" where the author concludes that Prohibition is "... greatest
contribution (to) ... humanity since Moses brought down the Ten Commandments
..." Several absurd benefits are listed including "There is less sand in
the sugar and the spinach." (2) "Memories of an Old Playgoer" by Samuel Blythe
Marcosson who remembers great plays from 1492 to 1881 as well as "... the
beautiful legs of the girl ... the night Lincoln was shot at Ford's Theater ..."
The articles are short and funny but the heart of the 32-page publication are
the advertisement parodies. In an obvious jab at the Post and its numerous
ads, Judge offers at least 22 classic parodies including "Shambles' Musical
Soup," "Whatsup Snubulators" (public servants who sleep) and "Staticola" (noisy
radio - "Tube B or not Tube B").
Judge pays special attention to the excessive advertisements in modern magazines
that extol the wonderfulness of automobiles. Parodies identify the
attributes of "The One-Way Pewit Six," "The Sickly Six," "Fudge Sisters Putter
Cars," "Leaping Lena Six Four," "The New Standstill" and "Billys-Fright."
As great as the parody ads were, the real ads in Judge were even better.
At times, it was hard to determine which were which. The following
appeared to be actual advertisements with real mailing addresses.
"A perfect nose shaped at home while you sleep. Rapid, painless and safe.
The Anita is the genuine and most comfortable nose supporter absolutely
guaranteed. Highly recommended by physicians." ["Before" and "After"
noses are shown.]
"Why starve yourself to reduce? Why not give a chance to Silph like
ordinary gum! Safe - Easy - Pleasant - No diets - No exercises - No
dangerous drugs. 'Eleven doctors above our store and 2/3 of these doctors
recommend Silph' Hover Drug Co., Bay City, Mich."
"Why go around with a 'bay window' - when you can get rid of it instantly! ...
the Weil Reducing Belt produces exactly the same results as an expert masseur
... gently and easily the dangerous fat is massaged away. Constipation,
backaches, stomach trouble, shortness of breath disappear as your sagging organs
are put back in their normal positions."
"Bow legs? Our garter (pat'd) makes trousers hang straight" [with
illustration]
"Tire punctured 857 times leaks no air"
"Make $2.50 an hour your profits in advance Stay-Prest Trouser Presser ... Mary
Roberts made $10.00 in one evening."
"Mothersill's seasick remedy stops train sickness."
This 1926 issue of Judge is a treasure. Many of the jokes are still funny
almost eight decades later. The editors of Judge set the standard for
advertisement parodies a quarter of a century before Harvey Kurtzman unleashed
his Mad artists upon the parody scene. [JAM archive]
Front cover – Norman Rockwell-style hobo driving a car (painting by Jackson)
1 – The Bitter Bluick (ad parody)
3 – Why Jeeves! By P.G. Roadhouse (illustrated by James Trembath)
4 – The Proof of the Pudding By William Morris Houghton (drawing by Ward)
5 – Memories of an Old Playgoer By Samuel Blythe Marcosson
6 – Short Turns and Ennui
7 – Shambles Amplified Musical Soup (ad parody)
8 – Cartoon (“Tremp Tremp Tremp” by Milt Gross)
9 – The One-Way Pewit Six (ad parody with drawing by “James Trembath with apologies”)
10 – Be a Yes-Man! (ad parody)
11 – Zebra Farming and What It Means to You (ad parody)
12 – The Glorious Art of Well Being
13 – A Memorable Date (William Sanford)
14 – XXX Liquid Containers (ad parody)
16 – The Sickly Six (ad parody with drawing by R.B. Fuller)
18 – Watsup Snubilators (ad parody with drawing by Tousey)
19 – Jawnson’s Liquid Wax (ad parody)
20 – Staticola (ad parody with drawing by “RBF”)
22 – Fudge Sisters (ad parody with drawing by “James Trembath with apologies”)
24 – Greasola (ad parody with drawing by Tousey); Duko (ad parody with drawing by A.B. Walker)
25 – Tycos Thermometer (ad parody with drawing by “Jon Herold with apologies to Jon Herold”)
26 – Leaping=Lena Six Four (ad parody with drawing by “Tousey with apologies”)
27 – Blisterine (ad parody)
28 – The New Standstill (ad parody with drawing by James Trembath)
29 – Applause Card
30 – Venom Shaving Cream (ad parody); Walentine’s Walspar (ad parody with drawing by Tousey); Cartoon by Crawford Young)
31 – Billys-Fright (ad parody)
32 – Winner of Draw Your Own Conclusions (drawing by Milt Gross); Cartoon by Jefferson MacArthur
Inside back cover – Draw Your Own Conclusion (drawings by Milt Gross)
Back cover – Camel (real ad)