The Journal of Madness (John E. Hett)

In 1997, when I was publishing the Mind Snack Madlog, I happened to read an advertisement for another Mad fanzine - The Journal of Madness (JoM).  Although my publication was obviously that of an amateur, John Hett's fanzine was professionally published.  I quickly contacted John and offered my services as an unpaid writer.  We were always friendly competitors.  His distribution numbers continued to rise as mine stayed at approximately 50 per publication.  I received the following letter dated 2-20-98 from John Hett with my copy of JoM #1:

"Dear Jerry, I think I get the idea behind your abstract [Potrzebie Statistical Abstract].  It seems like an excellent resource.  Enclosed is a check for #1.  I also am sending a copy of The Journal of Madness #1 in exchange for the MADlog.  Issue #1 is a mere shadow of issue #2.  Issue #2 is just as long but it features new articles, no 18 page checklist, and an interview with Peter Kuper of Spy vs. Spy fame.  We also have our first full color front and back cover.  Big Deal!  I hope you will like it enough to subscribe or at least spread the good word.  Issue #3 MAY 98 will have the MAD Morality's Vernard Eller talking about the publication of his land mark [sic] book.  Issue #4 August 98 will contain the official no holds barred Mort Drucker interview.  Issue #5 November 98 will have the Dick DeBartolo interview and a behind the scenes look at how he put together Good Days and MAD.  The print run on the JoM is 300 as of #2 and I expect to be at 500 for #4.  Subscriptions are only $24.00 per year.  MAD-ly Yours, John E. Hett, Publisher and Editor"

Number One - November 1997

(Front Cover) Black-and-white drawing by Edward G. Kwiatkowski showing Alfred E. Neuman (holding a copy of JoM) being attacked by Charlie Brown, Dennis the Menace, Calvin and Bart Simpson.  The name "Bill Gaines" is spelled in the grass near Charlie Brown.  In April 1999, John published a limited edition of #1 with a full-color, larger version of the Kwiatkowski drawing.  John wrote the following note on the envelope: "This one's on me!  Enjoy - J.E. Hett"

(Inside Front Cover) Subscription ad with lighted match threatening someone in Alfred E. Neuman mask and t-shirt holding an Alfred puppet and an American flag.

(Page 1) The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa, William Shakespeare and Willy Wonka.

(Page 2) PIPEBOMBS and ANIMAL CARCASSES - letters page with open letter from Editor Hett and a somewhat rambling letter from Canadian Mad collector, Ricky Long.

(Page 3) The Tao and Why of The Journal of Madness - Editor Hett dedicates his fanzine to the late Bill Gaines (1922-1992) and relates a story about his two-year-old daughter, Alexandria who says, "Dad, you're silly."

(Page 4) Collectors Trading Post - This is the start of advertising space for collectors with three initial sponsors: Dave's Comics & Collectibles, Richard Landivar and Editor Hett.  The page also includes a book review for The Half-Wit and Wisdom of Alfred E. Neuman: Classic Pearls of Idiocy.  It is assumed that the review was written by Editor Hett.

(Page 5) "Mad, a short lived satirical pulp" - Editor Hett takes the 1956 quote from Time and a 1957 quote from Playboy (Hugh Hefner: "the fans of satire though fervent, are few") to discuss the post-Mad career of Mad creator, Harvey Kurtzman.  Shown are copies of covers of Mads numbered 28, 29 and 161, and Trump #1.  Hett concludes that Time and Hefner were wrong since Publisher Gaines built Mad into a magazine with distribution of 2.1 million copies in 1974 while Kurtzman finally found success with his 26-year Little Annie Fanny series in Playboy.

(Page 8) Desperately Seeking Alfred - Jared Brent Johnson begins his ongoing column about his search for images of Alfred E. Neuman that are outside of the pages of Mad magazine and its related publications.  In this installment, Johnson found Alfred on the Discovery Channel as an instructional aid for plastic surgeons.

(Page 9) Mad in the Post-Gaines Era - This editorial by John Hett is the main feature of the issue.  In 14 pages, Hett analyzes the changes at Mad magazine after the passing of Publisher and Founder Bill Gaines.  Changes of concern include the diminution of the "Usual Gang of Idiots," a different look for the index page, the advent of a monthly publication vs. eight-times-per-year, a readership survey in Mad #326, paid advertising, the use of the Mad logo in conjunction with beer and Tang, and whether Editor Nick Meglin is now required to wear a tie after the move of the Mad office from 485 Madison Avenue.  Taken separately, these changes seem trivial but to the devotee of traditional Mad values, the new Mad corporate owners are taking small steps to change the publication for the worse.

(Page 23) Executive Toilet Tarnations - Paul Meade in the guise of Irish writer Cheesy Lenoard (misspelled as "Chessy" in the byline) writes two pages about a Sy Reit article from 1971 (Mad #141) - "Get-It-Out-of-Your-System-Land."  Meade rants for two pages about the problems in the U.S. that are just as bad in 1997 as they were in 1971.  He someone connects the Reit articles to the content of network television, the V-chip and Tipper Gore's war on record album lyrics.  I was looking for some kind of conclusion here but had to settle for Meade's question for the reader: "Do you roll with the dirty underpants gang and thus support the current state of America ... or do you individually attempt to understand how and why American society is in need of a nationwide colonic irrigation?"  There must be a third choice.

(Page 25) The Unofficial Sergiography - Ruben J. Arellano has taken the impossible task of capturing the artistic output of Mad illustrator Sergio Aragones who is the most prolific comic artist of all time.  Arellano's 18-page partial list takes us from 1953 to the Fall of 1995 and wraps around from page 40 back to page 12.  I think that this obsession could have easily filled all of the pages of future issues of JoM but Editor Hett wisely found other content for his fanzine.

(Inside Back Cover) Pre-Mad Collectable of the Month - In the never-ending search for the origin of Alfred E. Neuman before he received his Mad name, Editor Hett has located a drawing of the idiot kid in the May 1899 issue of The Promoter, a resource that Ruhville, Indiana was using to attract new businesses.  Evidently, this is a valuable collectable [sic] for the Mad collecting completist.

(Back Cover) The Licensed Mad Collectable of the Month - The back page shows photographs of the extremely rare Myco 1974 Mad magazine and paperback display rack.  Do not even try to find one of these. As stated, only three of these were known to exist in 1997.  [JAM 7/25/2012]

 

Number Two - February 1998

(Front Cover) Full-color drawing of the idiot kid from the 1908 Antikamnia Tablet Calendar - "It didn't hurt a bit"

(Inside Front Cover) Secrets from the Vault: Christie's Auction December 18, 1997 - David Pieratt reports on the auction to sell the "desk copies" of the late Mad Publisher William M. Gaines.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa and Ayn Rand [?]

(Page 2) - Pipebombs And Animal Carcasses - (Drawing of Alfred behind ticking mailbox) Four readers claim to like the first issue of JoM and Canadian Ricky Long complains about not be to afford anything at the Mad auction.

(Page 3) - The Tao And Why of The Journal of Madness - This is the editorial page wherein Editor Hett thanks his contributors, distributors and advertisers.  He also mentions the print run of issue one - 250 plus 10 very rare color cover copies.  He also mentions some collectible news and the birth of twins (Sophie and Zoe) to Annie Gaines and her second husband, Don Ashton.

(Page 4) - Antikamnia - Editor Hett goes into extreme detail about the Antikamnia drug company of St. Louis, Missouri that used the cover image of the kid with the missing tooth.  The article also includes four illustrations of the "appropriate Death's Head image" man who also appeared on calendars.  Also included are the toxic components of Antikamnia drugs and the number of deaths attributed to them in 1912.  Fortunately, the Antikamnia factory was destroyed in 1955, 22 years after founder Frank Ruf died. 

(Page 10) - My Mom Lived Next-Door to Nancy Siegel's Parents! - ... and I drew this picture of her living room by 13-year-old Craig Zolotorow.

(Page 11) - Desperately Seeking Alfred - Jared Brent Johnson found Mad references in the movies Lethal Weapon 3 and Forrest Gump. 

(Page 12) - Memories of MADison by David Williams III - In 1988, Australia-native Williams visited the Mad office and met William Gaines but he forgot most of the questions he wanted to ask. 

(Page 14) - Walter G. Crosby: Philatelic Cachet Specialist - Editor Hett wrote this article about Crosby who was a prolific illustrator of cachet (message) art for envelopes during World War II.  Of particular interest are the images of the "Me Worry?" kid and his relatives (?) as enlistee, sailor, young woman, old woman and very old bearded man.  The three-page text is followed by six pages of copied envelope faces.  It is noted that the uncancelled envelope is very rare. 

(Page 23) - The Unofficial Sergiography: Update #1 - Thus follows two more pages of this stuff from Ruben Arellano covering Aragones drawings from 1966 to 1997.

(Page 25) - Miller Time/MADtv Bus Tour - JoM staffers Hett and Mike Slaubaugh went this largely-ignored bus tour when it came to Michigan on a rainy October day in 1997.  They tried to interview the tour crew members who did not have much to say.  Editor Hett continues to be upset by the use of the MAD logo in conjunction with a beer advertisement.  He was also concerned that the tour mascot ("Dick") bore a resemblance to Alfred E. Neuman.  I don't see it.  Included are three photos of the bus and crew of this failed advertising venture.

(Page 30) - The Peter Kuper Interview - The anchor article of the issue is this excellent seven-page interview of Mad artist Kuper by Richard Landivar.  Kuper explains his art philosophy and the stencil method that he uses for the Spy vs. Spy feature.  Kuper spoke openly about his profession and his relationship with the Mad editors.  Although the first two issues of JoM mostly floundered in search of a purpose, the Mad staff interviews quickly became the outstanding components of the journal.  Future issues will contain the inside knowledge of the editors, writers and artists who helped to create the legacy of the nation's humor magazine.

(Inside Back Cover) - Journal of Madness subscription ad utilized the Edward Kwiatkowski drawing from the cover of issue one.

(Back Cover) - Pre-Mad Collectible of the Month - One Faith-1898 Advertising Card with a nun on it and three Antikamnia tumblers, one of which shows the It-didn't-hurt-a-bit kid from the front cover.

 

Number Three - May 1998

(Front Cover) - Drawing by Steve Boswick of Alfred E. Neuman reading "MADNESS" and various characters running away from him including Wally Wood's wagon kid, Frankenstein's monster, and 13 others.

(Inside Front Cover) - Subscription ad.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa and Vernard Eller (author of The Mad Morality)

(Page 2) - Pipebombs And Animal Carcasses - (Boswick drawing of Alfred E. Neuman reading "MADNESS" beneath mailbox and crow) First letter is the short correction by editor of MADlog (yours truly).  Letters from Michael Froer and Ricky Long both complain about negative changes in the current version of Mad.  Long also warns readers about the evils of alcohol abuse.  Ralph Shimmin (editor of MAJOR Comix) offers a few lame jokes about Ho-Hos and salami.  Finally, Editor Hett acknowledges that Ed Norris (editor of The Mad Panic) was the first to publish the Slaubaugh MAD Circulation List.

(Page 4) - The Tao And Why of The Journal of Madness - Editor Hett uses these two pages to unload various Mad-related news.  The third Sotheby's MAD Art Auction was due on June 5, 1998.  He also generously devoted one-half of a column to my Potrzebie Statistical Abstract and Mind Snack MADlog.  The latter was a competing fanzine with a much smaller distribution.  Hett also expresses thanks to contributors Tom Anderson, Marc Simon, Gregg Barry and previously-mentioned letter writers.  The remainder of the section presents collectible information about Mad model kits and the "Mad Man Fan Club" kit offered by Toliver Motorsports.

(Page 6) - Desperately Seeking Alfred - Jared Brent Johnson thinks that he saw a copy of Mad magazine and an Alfred E. Neuman doll during a viewing of "Daffy Duck's Quackbusters."  I have no idea why anyone would care about this.

(Page 8) - The MAD Morality - In 1970, Vernard Eller (1927-2007) was roundly criticizes in religious communities when he published The Mad Morality: Or, The Ten Commandments Revisited.  In his writings, Eller concluded that Mad was ethical and was just teaching morality in a manner that was more entertaining to the American youth.  This feature, 15-page article includes excerpts from the book and related material as well as a short interview with the author.  Unfortunately, space is also devoted to a nasty radio interview by a right-wing operative of KLAC Radio, Los Angeles.  Although Eller is certainly correct about ethics and morality in Mad, he fails to recognize the larger entertainment value of Mad from its stable of excellent writers and artists.  He somehow equates the material in Mad to an extremely dull religious publication, The Christian Century.

(Page 23) - Tom Anderson's Mad Memories And Bill Gaines' Rubber Stamp Collection - Writer Anderson and his brother visited the Mad office on July 4, 1986.  Reprinted here is the excellent "Cheap, Crummy Souvenir" that shows drawings of 20 Mad staffers with signatures of 13 who were available at the time.  Of special interest is the Spy vs. Spy drawing by Antonio Prohias.  Anderson also captured the 17 rubber stamps that Publisher Gaines kept on his desk.  Since Bill Gaines died shortly after stamping and signing the paper for Anderson, this would qualify as a unique collectible.

(Page 26) - Antonio Prohias Tribute - Edward Kwiatkowski (drawing of sad spies at cemetery), Editor John Hett (text) and Tom Anderson again (text) pay tribute to the great Mad artist who died on February 24, 1998.

(Page 29) - American Originals: MAD at the National Archive - Editor Hett has discovered that the National Archive in Washington D.C. has decided to display the copy of MAD #1 that was used by that awful Senate Judiciary subcommittee that killed the horror comic industry in the 1950s and brought about a comic book code that diluted the content of the product for many, many years. 

(Page 32) - MAD at the Smithsonian - Curator David Allison decided to display Mad #198 to add humor to an exhibit that champions The Information Age, including mandatory bar codes on all grocery store items.  Without doubt, this mandate was opposed by the publisher and editors of Mad magazine.  For many years after the publication of the April 1978 issue, Mad continued to print derogatory jokes about bar codes.

(Page 33) - Unofficial Sergiography: Update #2 - Two more pages of this stuff from 1969 to 1998 by Ruben Arellano.

(Page 35) - PLOP! - Gregg Barry is a big fan of this DC Comics humor magazine that published 24 issues from 1973 to 1976.  I am not sure why this page should be included in a Mad fanzine other than the fact that its contributors included Mad icons Basil Wolverton, Wally Wood and Sergio Aragones. 

(Page 36) - From Boyhood to Full MADhood - Writer Marc Simon recounts his history with Mad magazine from issue number 82 as a reader to his current avocation as Mad collector. 

(Page 38) - Oil the President's Men - Cheesy Lenoard (not his real name) rambles a bit about the A-Team, Saddam Hussein and Magnum P.I.  He works very hard to spin these into an article related to a Stan Hart/Mort Drucker television parody that appeared in Mad #242.  This association is a real stretch for the reader.  My guess is that Cheesy was facing a deadline without much of an idea.

(Page 40) - Madness in Cyberspace - Or How I Learned to Keep Worrying and Love the Net (The Mad Cover Site Controversy) - Webmaster Doug Gilford recounts his battles with the Mad/DC Comics legal staff regarding his wonderful website (http://madcoversite.com/).  JoM staffer, Mike Slaubaugh added his support in a page-46 letter.  Fortunately for all Mad fans, Gilford has persisted and has continued to call their bluff for 15 years.  The Mad Cover Site is the most popular of all fan sites and is a valuable reference tool for those of us who write about the history of Mad.

(Inside Back Cover) - Ad for Mad Funny Car Photos.

(Back Cover) - The Pre-Mad Collectible of the Month - JoM reprints a drawing ("The Lost Tooth") by Charles A. MacLellan that was drawn circa 1903.  The drawing shows a young, gap-toothed boy from head to waist.  The image is most certainly a pre-cursor to the idiot kid now known as Alfred E. Neuman. 

 

Number Four - August 1998

(Front Cover) - Drawing by Kent Gamble of Alfred E. Neuman and Elvis Presley at the 7-11.

(Inside Front Cover) - Subscription ad with drawing by Steve Boswick (ala Wally Wood) of editor Hett's haunted house.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa, Dick DeBartolo and Annie Gaines.

(Page 2) - Pipebombs And Animal Carcasses - (Boswick mailbox drawing) Review by the Fact Sheet Five Review, very long letter from Ruben Arellano about the ongoing "Sergiography" and a short letter from Marten Jallad asking for a Jack Davis interview. 

(Page 4) - The Tao And Why of The Journal of Madness - (with rejected drawing of Beanie Baby Alf by Marten Jallad) Editor Hett uses these two pages to notify subscribers that JoM #5 will be delayed until February 1999; an increase in the subscription price; JoM #1 will have a second printing limited to 100 issues; some stickers are still available; some lithos are still available; Bennett Barsk will sell you a plastic bag for $10; Tim Johnson has some stuff to sell; MAD Funny Car data; and John Hett would like to thank everyone including his lovely wife, Christine.

(Page 6) - The "Fat Free" Dick DeBartolo Interview - Richard Landivar interviews the MAD writer extraordinaire.  Topics included DeBartolo's book (Good Days and MAD) written as a tribute to the late Publisher William M. Gaines; how DeBartolo got started with MAD; the MAD trips and the "Bill Books;" DeBartolo's paperback book (MAD Murders the Movies); and DeBartolo's current role with MAD.

(Page 13) - Sub-Incontinent Nuclear Bibles - Paul Meade (fka Cheesy Lenoard) fills a whole page with words loosely related to six-page television parody ("The Dulltons") of The Waltons that appeared in MAD #165.  Somehow, he manages to include Queen Elizabeth, George Michael, Willard Scott, Ronald Reagan, John Travolta and Kenny Rogers into this rambling essay.  I went back to the article in search of "nuclear bibles" but found only Zap Comix and a huge ball of string.

(Page 14) - Desperately Seeking Alfred - Jared Brent Johnson found Alfred E. Neuman in The Goonies movie (with four photos).  He needs to get a life.

(Page 16) - MADsterpieces and Ham Hocks on the Road to Nirvana - Editor Hett fills six pages with his adventure to New York for the Sotheby's auction of MAD-related items.  Although he could not afford to bid on the stuff, he had a great time with his MAD friends and he met MAD staffers including the very gracious Annie Gaines, and the very grumpy Nick Meglin.  Several of the "unusual gang of idiots" took a side trip to the new MAD office at 1700 Broadway.  They ate German potato salad at Nimrod's. 

(Page 22) - Sotheby's 1, MAD Collector 0 Or How I Lost My Shirt at Sotheby's - Continuing the auction theme, Bernard Barsk explains how he got ripped off by the money-grubbing auction house.  The moral of the story is: sell the stuff to your friends.  Fortunately, we now have the internet and ebay so we can avoid these exorbitant charges.

(Page 23) - Travel Log Star Date: Wack-o-Beef-Stro Restaurant Review - Ousted from the letters page, Canadian Ricky Long explains how he took his family on a road trip to British Columbia to eat at an Alfred E. Neuman-themed restaurant only to learn upon getting there that the restaurant owner had never heard of MAD magazine.  I think I would have kept this one to myself.

(Page 24) - MAD-UCATION - Teacher/editor Hett spends seven pages to prove that MAD magazine and its contents could be used as educational tools with multiple-choice test questions.  Thanks, John for doing all this research but who really cares.  I have been learning at the college of MAD for 54 years and I don't need no stinkin' multiple-choice test questions! 

(Page 32) - Ave Alfia: Creative Vandalism or Illumunated [sic] Iconography? - Tim Caldwell found Alfred's smiling face on a painting of Madonna on an old closed Italian restaurant.  Tim, have you met Jared Brent Johnson?

(Inside Back Cover) - Full-page photo of that Alfred-Madonna thing.

(Back Cover) - The MAD Collectible of the Month - MAD subscription Christmas gift cards from four decades.  I use these as coasters.

 

Number Five - Winter 1999 (February)

(Front Cover) - Drawing by Kent Gamble in full color of Albert Einstein who looks like Alfred E. Neuman.

(Inside Front Cover) - Subscription ad with drawing by Steve Boswick of the before and after Melvin who looks like Alfred E. Neuman.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa and Milhouse Van Houten.  The astute observer would also note that your truly is listed as one of the "Contributors."  I like this issue a lot because it mentions my name so many times.

(Page 2) - Pipebombs And Animal Carcasses - This is truly just a letters page now.  The first letter is from former editor of Mad, Al Feldstein who guided the publication for 29 years.  Unfortunately, Feldstein's letter is full of complaints regarding his treatment by the current Mad staff.  There are also two letters from Mike Skinner complaining that he was omitted from JoM #4.  MAD Panic editor, Ed Norris also has two letters.  In the first one, he mentions the cooperation he and I had regarding free copies of our respective fanzines.  John Hett said at the time that he would never give us free copies of JoM but later he did.  The only other letter of note (Todd Jackson from Cracked - really!) was again from yours truly complaining about the missing middle initial "M" from founder William Gaines' name in current issues of Mad.  John always gave me credit for initiating this complaint, but the truth is that he asked me to write this letter and I was only parroting what he wrote.  I had no clue that the initial was missing.  I read the articles.

(Page 4) - It is a MAD World! A Message from the Chief Dung Beetle. - With an excellent drawing by Kent Gamble of editor Hett in his office, John fills a whole page writing about the success of JoM #1-4 and wondering whether he would profit by only publishing a limited number of JoM #5. 

(Page 5) - The Tao and Why of The Journal of Madness - This feature has shrunk to one page.  It gives notice of some art show and congratulates contributors Arellano, Meade, Gamble and Boswick for a marriage, a move, and some art or some such.  But of real interest is the almost half-column devoted the excellent  MADlog and Potrzebie Statistical Abstract self-published by yours truly and my 15-year-old son Evan.  It is amazing that there were three fanzines devoted to Mad being published by baby-boomer losers at the same time in the 1990s.  In fact, I had no idea that the other two existed when I started.  The Journal of Madness was the best and the slickest.  The Mad Panic was the most prolific (71 issues) and informative for collectors.  However, Evan and I were just trying to sell copies of that book we wrote.

(Page 6) - How To Find A $100 MAD Straightjacket - Jeff Smith found one on Yahoo!

(Page 7) - MAD Collector Ricky Long Comes to Us from the Great White North - (with a drawing by the otherwise uncredited person named Grith) Canadian Long has the most patient spouse of all time.  It appears that he spends all of his spare time and much of his grocery money looking for Mad items - IN CANADA!

(Page 8) - "Louder Than Words" The Sergio Aragones Interview - (with three drawings, two photos and copies of a book cover and the first Aragones Mad article ("A Mad Look at the U.S. Space Effort") This is the feature article of JoM #5.  Ruben Arellano, the world's greatest Sergio Aragones fan, trapped Sergio at a book signing and asked him a bunch of questions.  Apparently, at the time, Sergio was very busy and he liked to be busy and he really had no time in his life to read real books like American novels.

(Page 18) - Desperately Seeking Alfred - (by Jared Brent Johnson) in a book-burning scene in the 1967 movie version of Fahrenheit 451.

(Page 20) - The MAD/TANG Promotion: Why Michael Lerner Wishes He Was Sixteen Again. - Michael Lerner cheated and entered a contest meant for teenagers and pre-teen and he has the letters to prove it.

(Page 22) - The MAD Funny Car Photo Essay from the 44th NHRA Nationals at Indianapolis Raceway Park - Following are six pages with 13 photos and an interview with the owner of - wait for it - that drag-racing car again - SIX PAGES!  The best joke is on page where the crew chief is named "Melvin Furd."  I hope that was a joke.

(Page 28) - In Defense of MAD #22 - Editor Hett reprints an article that first appeared in my fanzine (MADlog #13).  The good part is that he mentions our publications a lot and tells how much he likes them.  The bad part is that I had to read this boring two-page article again so I could write something here.  John really likes MAD #22 even though IT IS NOT FUNNY and THE DRAWINGS ARE NOT THAT GOOD and IT WAS REALLY JUST A PLACEHOLDER UNTIL MAD MAGAZINE COULD BE FINISHED and MAD #23 WAS MUCH BETTER.  I am happy to have the last words on this discussion for now.

(Page 31) - Rejected Ideas Dept. - Here is another superb feature of JoM that possibly makes it the best fanzine of all time.  The "MAD PUZZLE" may have been the most popular page ever to appear in JoM even though the JoM editor was not able to find room for the "MAD DIACROSTIC" that was even better than the crossword puzzle.  With my name prominently occupying seven pages in The Journal of Madness #5, I think it is clear that this issue became a positive upgrade from the four previous and dismal issues thereby vaulting this publication to bigger and better things. 

(Page 32) - MAD Magazine African Trip Souvenir (and the obituary for the great Mad artist Joe Orlando) - It seems odd that Mr. Orlando would have to share this page with a short article about a trip photo.  Collector Tim Johnson presents a photo of a collectible that he wishes he had.  I guess that the Mad staff flew on Pan-Am on one of their vacation trips; then the airline art department made a banner; and then they took a photograph and gave copies of the photo to subsequent passengers.  Joe would understand.  I know that editors often have to make difficult decisions, but I would have reserved a whole page for Joe Orlando.

(Inside Back Cover) - that photo.

(Back Cover) - photos of eight Sergio Aragones collectibles in full color.

 

Number Six - Spring 1999 (May)

(Front Cover) - Full-color drawing by Kent Gamble of the back of Mount Rushmore with tourist Alfred E. Neuman.

(Inside Front Cover) - Subscription ad with drawing by Steve Boswick.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa and John Waters.  Yours truly is again generously listed as a contributor.

(Page 2) - Pipebombs And Animal Carcasses (Letters) - The first letter (from me) articulately praises Al Feldstein and Dick DeBartolo, and suggests that a full-feature interview of Mr. Feldstein is in order.  Former Mad writer, Lou Silverstone also wrote a letter in support of Feldstein.  The Mad Panic editor, Ed Norris  offers his usual dose of sarcasm and some other people wrote some boring letters.  The main feature of this letters section was the one and only Mad Puzzle as correctly completed by Eugene Phillip.

(Page 4) - The Tao and Why of The Journal of Madness (Miscellany) - This used to be the editorial page but now it seems just to be a clearinghouse for short pieces of collector news.  However, the first item (The Totally MAD CD-ROM) is very interesting for those of us who worked on the project and wrote letters to JoM about it.  Other really trivial discussion items are 1) the slant of the MAD logo [I am not making this up], 2) more funny car stop, 3) the image of the idiot kid on the orange soda bottle, 4) a free ad for Richie Landivar's website, 5) $250 Looney Tune prints by Mort Drucker, and 6) a short preview of JoM #7.

(Page 5) - The Mad Funny Car at the Gator Nationals - I am getting very tired of these racing car articles that appear in every issue.  It really has nothing to do with Mad except for the display of trademarked images on the car.  I am not sure why collectors would be interested in this.  Does someone get to collect one of the cars?

(Page 6) - Desperately Seeking Alfred - Jared Brent Johnson became aware of the fact that Howard Stern likes to read Mad and --- he wrote two pages about it. (At the bottom of page 7, editor Hett and three other express thanks to Sergio [Aragones] and Mark [?] for putting their names in something known as "Fanboy #1.")

(Page 8) - "MAD About the Movies" Litho Sale and Book Signing at the Warner Brothers Flagship Store - Richie Landivar and his wife, Jeanette went to the sale of $250 lithographs by Mort Drucker at the Warner Brothers Flagship Store in New York City.  They said hello to people and took some photographs but did not say whether they bought any of the framed artwork. 

(Page 10) - MAD Down Under: A Brief History of Australian MAD - Leigh Harrison, editorial assistant for Australian MAD, explains the history of the magazine including the complex numbering system.  Mr. Harrison is a very nice fellow who was also a subscriber to the Mind Snack MADlog and he taught me how to use the word: "chuffed" although I rarely do.  I visited Australia for the first time in 1986 and I purchased a copy of Australian MAD there.  I also was a subscriber for one year but grew tired of it because they mostly reprint MAD articles and add too many pages of the unfunny "Hairbutt the Hippo" and some other stuff that I have fortunately forgotten.  I sold all of my copies on ebaY.

(Page 14) - The Pre-MAD Alfred Magic Lantern Slide - Gary Kritzberg explains the workings of the 19th century slide projector that may or may not be projecting an 1895 image of a boy who kinda looks like the idiot kid who became Alfred E. Neuman.  There is an ongoing contest among Mad collectors to find the oldest image of a boy missing a tooth.  I say we name a winner and just stop doing this.

(Page 15) - MAD About the Fifties: A Bizarro Review From a Ranting Irishman - Paul Meade, the writer formerly known as Cheesy Lenoard [do not ask me why] uses his unique, long-sentencing writing style to introduce another collection of reprints (MAD About the Fifties).  He also somehow finds room to pay tribute to Lenny Bruce and to insult Ronald Reagan, Ethiopians, Bob Dole, Madeline Albright, Bill Haley, Helen Keller and Bill Clinton.

(Page 16) - The Bob Clarke Interview - The redeeming feature of JoM #6 is this excellent ten-page interview of Mad legend, Bob Clarke.  Mr. Clarke is the prolific artist who helped Mad become an extremely successful humor publication under the adept guidance of Al Feldstein.  In this interview, Mr. Clarke proves to an optimistic and generous subject who loves the work he does.  Editor Hett steers the questioning from Clarke's advertising days and work with Ripley.  The stories that Bob Clarke tells are priceless and are not likely to be found in any other publication.  There is much silliness in JoM but the interviews of Mad staffers are for me are the features that will make JoM a valuable reference source for many years to come.  Try to diagram that last sentence if you dare. 

(Page 26) -  Humor in a Generous Vein The Mark J. Cohen Interview at the Festival of Cartoon Art - Does anyone else think that John should have used shorter titles for these articles?  Mark J. Cohen is a collector of original cartoon art and he also represents 175 cartoonists as an agent.  Unfortunately, he has cancer so he is donating most of his collection to various libraries including the one at Ohio State University.  None of Mr. Cohen's collection is shown in conjunction with this interview but I am sure that they are fabulous.  I agree with Mr. Cohen that art should be shared instead of being hidden in someone's basement.

(Page 29) - Rejected Ideas Dept. - Marten Jallad had some ideas that were rejected by Mad because the editors did not think that it was especially funny to cook your friend or makes jokes about the Titanic.  I suggest that he contact Cracked.

(Page 30) - The Journal of Madness Back Issue Bonanza! - Some ads and an original drawing by Marten Jallad.

(Page 31) - William H. White Author of The Organization Man Dead at 81 - I am sorry that Mr. White died but it is really a stretch to say that he had anything to do with Mad magazine. 

(Page 32) - The MAD Collectible of the Month: How to Build the Revell MAD Funny Car Model, Long Style - Ricky Long and his children ruin the value of a Mad model kit collectible and build the model of that car about which others are always writing articles.

(also on page 32) - The MAD Collectible of the Month: Part Two - The Licensed MAD/Nissan "Buckle Up Now" Alfred Sign - Do you have this one?  I certainly hope so.

(Inside Back Cover) - that Nissan Alfred sign.

(Back Cover) - four of Ricky Long's photographs of the model car kit project.

 

Number Seven - Summer 1999 (August)

(Front Cover) - Full color drawing by Kent Gamble of the suicidal Sigmund Freud with Alfred E. Neuman on the couch.

(Inside Front Cover) - The Pre-Mad Collectible of the Month - six images of the idiot kid on various sodas (Happy Jack, Cherry Sparkle & Sunny Boy Orange).

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Frank Zappa and Post Plax.

(Page 2) - Pipebombs And Animal Carcasses (Letters) - The first letter is from the great Mad writer, Tom Koch making a joke (I hope) about Frank Jacobs.  The best letter was from Ricky Long's mother of all people.  Ms. Cynthia berates Ed Norris for his unkind words in JoM #6.  Again, I hope that was a joke.  Other letters are from puzzle-fan Gene Phillip and Norris. 

(Page 4) - The Tao and Why of The Journal of Madness - Tim Johnson has an auction catalog; Richie Landivar has created a JoM checklist; and, Assistant to the Copy Boy, Mike Slaubaugh announces the availability of the fantastic software, Totally Mad featuring contributions by consultants Bennett Barsk, Jason Levine, Johnson, Slaubaugh and yours truly.

(also on Page 4) - Drawn and Quartered - Editor Hett expresses his dismay over the sectioning for sale of the original art for "East Side Story" which was one of the classic articles of the early Mad magazine (Mad #78).  He complains but offers no solution.

(Page 5) - Desperately Seeking Alfred - Jared Brent Johnson found Alf in a terrible movie (Carnosaur).  And, he uses a whole page to tell us about it.

(Page 6) - MAD in Britain - English collector, Maurice Wakeham explain his history of finding the English Mads.  This article is well-written but I wonder why I should care.  We all have our collection stories but most of us know that such stories are usually boring to others.  His conclusion is that "collecting ... (is really) shopping or investing."  I think it is more than that.  There is also wrapping, storing and cataloging. 

(Page 8) - Tom Koch Tributes to Al Feldstein, Nick Meglin, and Dave Berg - Mr. Koch has been a fountain of inside information for The Journal of Madness.  Mr. Koch basically unloaded his memorabilia to editor Hett.  In this issue, Mr. Koch reveals his scripts for tributes to three of Mad's icons at Christmas parties.  The Mad gang was truly a close-knit family gathered together by Uncle Bill.

(Page 12) - Classic Mad Correspondences - Super-nice Mad collector, Eugene Phillip offers commentary and letters he received from Bill gaines, David Berg and Annie Gaines.  The letters are great but Phillip also reveals his bit of trickery to get copies of "Mad Minute Update" radio advertisements.  Why didn't I think of that?

(Page 14) - The Story of the Happy Jack Bottle - The late Dick Hanchette (1949-2010) presented his search for the Happy Jack Beverage soda bottle in this issue.  The good news is that Dick found one.  However, he did not reveal the price other than to say theat "... the family (could go an) extra month without food."  The bad news is that Dick left us much too soon.  His great Mad collector's website (www.collectmad.com) lives on as his legacy.

(Page 15-2/3) - Alfred's Soda Fountain - Editor Hett adds some soda notes that tie into Dick Hanchette's article and the images on the inside front cover.

(Page 16) - The Frank Jacobs Interview - This is the showpiece of JoM #7.  Mad's greatest writer, Jacobs gives nothing but honest answers to editor Hett's questions in this rich 13-page interview.  Much of the questioning leads back to publisher Bill Gaines and the excellent book that Jacobs wrote - The MAD World of William Gaines.  These interviews of the UGOI are what keeps the JoM in our memories.

(Page 29) - Back Issue Bonanza! -  Amid ads for back issues of JoM and current issues of The MAD PANIC is an original drawing by Marten Jallad.  Darth Vader's shadow is of the What-Me-Worry? kid.

(Page 30) - An Interview with MAD Funny Car Driver Dale Creasy, Jr. at Norwalk Raceway Park - Here we have yet another three-page article about race cars with MAD logos on them.  Enough of this already! 

(Inside Back Cover) - Subscription ad with cigar-smoking, beret-wearing, dark-haired Alf by Steve Boswick.

(Back Cover) - Photo of MAD Funny Car.

 

Number Eight - 1999-2000 (November 1999) [Comments in italics are from my letter to John Hett after reading the issue in 1999]

(Front Cover) - Full color drawing by Kent Gamble of Alfred with Barney preparing to dine on the Teletubbies.  Thanks for another great one from Kent Gamble.  After Barney finishes with the Tubbie, can you send him over to munch on Ppokemon?

(Inside Front Cover) - Subscription ad with drawing by Steve Boswick.  Is this a fax of a fax?  I want a new subscription ad.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Thelonius Monk, Charlie Rouse and Principal Seymour Skinner.  What happened to Frank Zappa?  The Irish Alfred is a real stretch.

(Page 2) - Pipebombs & Animal Carcasses (Letters) - There are four short letters here and, of course, one long letter from Ed Norris.  "... due a book search ..." ???  Ed, I never saw a quote like this in MAD PANIC.  [sic] [sic] [sic].

(Page 3) - The Tao and Why of The Journal of Madness - Kent knows good Mort.  I do not read the Specials.  If I want to see an old article, I just search Totally MAD.  Please notify me when Tim comes to the ward coast.  $17 is OK without air-taxi-hotel fares.

(Page 4) - Desperately Seeking Alfred - Jared Brent Johnson finds MAD magazine in another bad movie (Vice Versa).  I should know what "F.B.D.S.A." means.  I should.

(Page 5) - The Opinion of a Young Person on the Future of Mad Magazine - My 16-year-old son, Evan Moore wrote the following thoughtful letter about Mad magazine.  I had no idea that he had done this until I read the issue.  Whose kid is this?

"I was brought into the world of MAD by my dad.  My dad is Jerry Moore, an avid MAD collector who, with me as his assistant, published the fanzine Madlog, contributed greatly to the Totally Mad CD project, and wrote several analytical books on the past of Mad Magazine and other parody magazine.  At first my dad would just buy me an issue when he was at the airport, or a MAD Super Special when we happened to end up at Sav-On.  Then he hit his mid-life crisis and decided to become the living encyclopedia of MAD that he is today.  At the age of about twelve or thirteen, I was formally introduced and enthralled to MAD Magazine via a subscription given to me for my birthday.  After a while I came to realize why my dad liked MAD so much.  However, when my dad came across a bunch of old MAD Super Specials (circa 1970's to the 1980's), I discovered what MAD had been.  Like all printed material, MAD has seen a drop in sales.  This, concurrent with the fall of comic books, can be attributed to the rise of interactive media full of flashing lights and blaring music.  Also drawing away from printed media is the wondrous waste of time known as the Internet.  What do I think should be done to save MAD Magazine for future generations?  Well, in my opinion there are two things that need to be done.  First, the quality of the magazine in general needs to improve.  Second, a wider radius of exposure needs to be established.  I'm not saying that the current content of the magazine isn't funny, it just isn't as funny as it could be.  When I read the old MAD Super Specials and compared them to the new issues I see that the heyday of MAD has already passed.  Sure, some of the new stuff should be kept (the color inserts for example), but a return to the old would be a vast improvement.  As I have stated, a larger audience is an obvious factor needed to keep any magazine afloat, but what I mean is that MAD Magazine has made little attempt to reach out to the next generation.  Sure there is MAD TV, but that hardly represents what MAD Magazine is about, and to buy the new Totally MAD CD you would already have to be a fan.  If MAD Magazine attempted to widen their advertising range, and included some actual content on their website maybe they would reach more young people like myself.  Don't take this as a slam on MAD in it's current form, it's just that I want MAD Magazine to be enjoyed by as many people as possible and this is my opinion on what MAD could do to make that possible.  But it's not just MAD Magazine's responsibility to promote themselves; it's up to you and I, as loyal fans, to pass the good word on to our friends, enemies, and even family."

(Page 6) - The Tom Koch Interview - Editor John Hett deftly guides this 14-page interview with Mr. Koch from his radio days through his long career as a writer for MAD.  After you and I are mere worm food, the JoM will be known for its great, great interviews of the "usual gang".  (This is a compliment.)  Writers like Tom Koch are precious.  I am not worthy.  Can you believe that the MAD editors held "43-Man Squamish" for two years.  They are not worthy.

(Page 20) - MAD About the Sixties - Paul Meade reviews this MAD publication in his own special way.  I think he liked it.  Paul is just a little bit too serious and verbose about this subject.  Those of us who spent our formative years in the sixties know that MAD does not care about hindsight.  The "MAD About ..." series is just more $$$ for the DC suits.  The real stuff is at the drugstore and in your mailbox.

(Page 21) - The Journal of Madness Back Issue Bonanza! - Sales pitch with original drawing by Marten Jallad.  John, Marten has captured you.  Now I need to update the images of the MAD Collectors Registry.

(Page 22) - MAD vs. Cracked Youth Readers Challenge! - Canadian Ricky Long conducts a scientific study based on the opinions of four random kids from his neighborhood.  Yes, those young readers are challenged.  Ricky, are you also going to subscribe to "The Journal of Crackedness"?

(Page 24) - The Harvey Kurtzman Slide Show: Recorded at the 1976 Baycon - This is a transcript of an excellent speech by MAD creator, Harvey Kurtzman.  (getting serious now) These three pages are worth the annual subscription to JoM.  A wonderful piece of humor history has been recovered and documented.  I find myself savoring every ort of the Kurtzman/Elder team.  Folks, there will be no other like the team that started MAD, and The Beatles will not have a reunion.

(Page 27) - A Humbug Annotated Bibliography (by Richard Parks) - Before this material was printed, I had self-published an analysis of the great Harvey Kurtzman magazines and comic books (Trump and Humbug) that immediately followed his initial work with MAD.  My publication was contained in Potrzebie Statistical Abstract Volume IV.  Please give my thanks to Richard Parks for the annotated bibliography.  Now you need to print the Humbug Statistical Abstract for those who need another mind snack.

(Inside Back Cover) -  Photos of four Humbug covers.

(Back Cover) - Rejected (upside down) MAD "Trick or Treat Issue" by Steve Boswick.  I like it.  This could be the lost MAD cover.  We need to know more about the artistic career of Steve Boswick.

Overall Grade of Issue: A- (no puzzles)

 

Number Eight And One Half - June 2000

(Front Cover) - Full color drawing by Marten Jallad as Austin Powers.

(Inside Front Cover) - blank

(Small Inserted Note) - "Because of space limitations I could not fully realize my plans for issue #8.  With this special edition all of you hardcore MAD Freaks get to see what was left on the cutting room floor.  Your orders made this edition a reality.  Potrzebie!  As an extra added bonus this edition of 150 copies was numbered using Bill Gaines' MAD Magazine check printer (Thank you Annie!).  If you look at the back inside cover you will notice a cheesy plate that says The Journal of Madness 8.5 and an embossed monetary amount.  The amounts range from one cent to a dollar fifty.  Kind of neat huh?  I had to figure out some cool way to use Bill's check printer.  Now we can all enjoy it!  Yours in MADness, John E. Hett"

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Thelonius Monk, Charlie Rouse and Tom Koch.

(Page 2) - The Scripts of MAD Writer Tom Koch - Editor Hett explains that copies of some of Tom Koch's original MAD article concepts and copies of MAD editorial remarks had to be deleted from JoM #8 and that those deleted items have now been included in this overflow issue.

(Page 4) - MAD PARTY PLATFORM - This is a wordy concept that was rejected by the MAD editors because it did not lend itself easily to MAD drawings; and because the concept was ... wordy; and probably because it was rather lame.  Nevertheless, it is interesting to see a copy of this original transcript created on an old-fashioned typewriter.  Page 8 includes a copied drawing of Alfred crashing through the "MAD PLATFORM" by an unidentified artist.

(Page 9) - You Can't Beat "The System" Because ... - This October 1976 concept eventually appeared in the April 1978 (MAD #198) issue.  The five-page article shows the writing process from original, edited concept with a subsequent letter to Nick Meglin.  The last two pages show copies of three of the excellent Jack Davis drawings from the completed product.

(Page 14) - "Surprise Ending" Commercials - This April 1976 concept appeared in the June 1998 (MAD #199) issue.  This seven-page article includes notes from Nick Meglin and two of the three-frame drawings by Jack Davis.  It is interesting that MAD editors completely changed the punch-line for "Grepsi-Cola."

(Page 21) - Lou Grant - This May 1978 concept appeared in the March 1979 (MAD #205) issue.  Page 22 is the rejection letter from Nick Meglin.  Writer Koch was able to rework the idea into the television parody that was drawn by Angelo Torres ("Lou Grouch").  In this case, Koch's detailed instructions seem to be followed to the letter.  In the drawings shown, artist Torres did not add any of his usual "chicken fat" jokes that are usually found in MAD parodies.

(Page 27) - Raising Money With Other Forms of Legalized Gambling - This May 1984 concept appeared in the June 1985 (MAD #256) issue.  Apparently, the MAD editors liked this concept from the beginning but eventually changed many of the joke names.  Curiously, they also changed "Today's Grand Prize Prescription Number" from "268094" to "268092" (a much funnier number?).  Drawings are by George Woodbridge.

(Inside Back Cover) - "THE JOURNAL OF MADNESS No 8,5 - THE SUM 0 DOLS 52 CTS"

(Back Cover) - Desperately Seeking Alfred - Out of place in this "Tom Koch" special issue is this full-color, detailed page of instructions by Jared Brent Johnson.  Continuing his unbroken streak of JoM appearances, Mr. Johnson gives his definition of an "Alfred sighting."  So don't go sending in just any old sighting.  It had better be found in a major motion picture or on the bulletin board of a nationally-known celebrity.  I get it!

 

Number Nine - The Year 2000

(Front Cover) - Full cover drawing by Kent Gamble of nine Alfred E. Neumans in four colors.

(Inside Front Cover) - Drawing by Steve Boswick of "GREAT MOMENTS IN HISTORY" mostly in the style of Wally Wood.  Drawing shows "Y2K" computer crashed by a large ax.

(Page 1) - The Rich Creamy Filling - [with photo of Al Jaffee in his studio] Index with contributors and disclaimers paying tribute to Thelonius Monk, Charlie Rouse and Zippy the Pinhead (?).  Editor Hett generously included me as contributor for my editorial letter.

(Page 2) - Pipebombs And Animal Carcasses (letters) - In addition to my brilliant letter, there are letters from John's niece Molly, Mad fans David Robinson & Jack McManus, and of course the obligatory insults of THE MAD PANIC editor, Ed Norris.  Of the five letters, mine was definitely the longest.

(Page 4) - Desperately Seeking Alfred - Jared Brent Johnson noticed that Regis Philbin read a Mad-related question on Who Wants To Be A Millionaire.  Editor Hett wisely placed this one in front of the Jaffee interview so that someone might actually read it.

(Page 6) - Al Jaffee Gets a Gentle Grilling! - Editors John Hett, Richard Landivar and Ed Norris deserve much credit for the excellent research for this interview.  As always, these interviews of MAD staffers are the best features of The Journal of MADness.  The interview of humor legend Al Jaffee is a little bit slow at the beginning as Jaffee offered some answers that were short or uninformative.  However, as the 20-page interview proceeded, Jaffee warmed to the dedication of the interviewers and provided some in depth comments on the life of an artist/writer for Mad and other publications.  Throughout the article, Jaffee confirms his image as the humble but competent genius of humor and engineered art.  I also believe that his political opinions are right on the money.  I am surprised that none of the interviewers asked him about Jesse Helms.

(Page 26) - Don Martin Tribute - Editor Hett, Marten Jallad and Mad writer Frank Jacobs offer moving obituary tributes to Mad's most popular artist, Don Martin (1931-2000).  Jallad also added a nice drawing of a headstone and mourner.  We all loved Martin's drawings and sound effects even though he departed from Mad on a sour note in 1988.

(Page 27) - The Tao And Why of The Journal of Madness - This section has been demoted from its usual location on page three.  "The Tao" presents free ads for Tales of Terror/The EC Companion [got it], Totally MAD sampler [got it], Landivar's website [seen it] and MAD XL #2 [who cares?].

(Page 28) - THE JOURNAL OF MADNESS BACK ISSUE BONANZA! - Still trying to sell the old stuff.  Drawing of Hett & Company is by Marten Jallad.

(Page 29) - The Straight Stuff on the MAD Straight Jacket - The great Mad collector and broadcaster and Dick Hanchette (1949-2010) wrote this article and interview regarding his successful search for "The Holy Grail of Mad Collectibles" and its creator, Tom Collins.  Mr. Collins also provides an "Afterword" explaining his own search for a remaining jacket and the "1960 Alfred E. Neuman for President Campaign Kit" on page 32.

(Inside Back Cover) - The MAD Collectibles of the Month - T-shirts, Straight Jackets and Campaign Kits.

(Back Cover) - The Al Jaffee Collectibles of the Month - Patsy Walker #42, MAD #25, Trump #1 and Humbug #1.  I must confess that I do not collect the Patsy Walkers.

 

Number Ten - The Year 2000

(Front Cover) - Full color drawing by Kent Gamble of Alfred E. Neuman painting a self-portrait ala Norman Rockwell)

(Inside Front Cover) - Mad #1 purchase experience drawn by Steve Boswick.

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to Thelonius Monk and Charlie Rouse.

(Page 2) - Pipebombs and Animal Carcasses - Nice letters from Stan Horzepa and Ralph Pape.  Strange letters from Ed Norris and yours truly.

(Page 4) - The Tao and Why of The Journal of Madness - Fillers about The MAD PANIC, Tales of Terror, Thwak, another Mad Auction and Sadie Rose Landivar.

(Page 5) - The Scripts of MAD Writer Tom Koch - More filler reprinted from JoM #8.5.

(Page 6) - An Interview with Albert B. Feldstein - This is the one we had been anticipating.  Editor Hett interviews the slightly-disgruntled, ex-editor of Mad with some questions provided by Ed Norris and Jerry Moore (me again).  To be fair, this was John's interview.  I sent him a few disjointed questions and I was surprised that any of them saw print.  I cannot speak for Mr. Norris.  Editor Hett did a great job of guiding Mr. Feldstein through his EC/MAD career and the great MAD editor offered many candid insights in the interview.  Now it can be told that I sent the following questions for this interview.

1.  In the EC comic days, there were several editors working for Bill Gaines.  To what extent did the editors interact?
2.  When Harvey Kurtzman was ill in 1953, did you assist with the editing of MAD?
3.  Did you write the biography of Bill Gaines that appeared in MAD #5?  Did you draw the portrait?
4.  When you were editing PANIC, did you have any input regarding the content of MAD?
5.  The MAD and PANIC comics used the same artists (Wood, Elder, Davis) at the same time. Were there any conflicts regarding the use of a particular artist's time?  Did MAD have priority?
6.  Bill Elder's drawings are priceless.  How did you interact with him at the beginning of a project?  Did the final result ever bear any resemblance to your original concept?
7.  You drew several of the covers for PANIC and other EC publications.  Did you do any drawings for MAD while you were the editor of MAD?
8.  In Kurtzman's MAD, the name "Alfred E. Neuman" and the idiot-kid were two separate concepts.  Who finally decided that the kid should keep the name?
9.  Terrific features of the early MADs were the full-page advertising parodies by Kelly Freas and others.  How many of these did you conceive and write?  Did others participate in the process?
10. My earliest memories of MAD are the wonderful, detailed drawings by Wally Wood.  Why did he quit?  Did you try to convince him to stay with MAD?
11. Publication of the serious interview with Jazzbo Collins seemed to be a departure for MAD.  Were you trying to change the image of MAD at that time?
12. What were the editorial sessions like?  Who participated?
13. For many years the editorial/production staff did not change (Putnam, Brenner, Meglin, DeFuccio).  Did you guys have the best job in the world?
14. Who conceived and directed the photo sessions for ad parodies that featured MAD staff members?
15. It seemed to me that Don Martin did not participate in any of the running jokes (Arthur, zeppelin, Alfred E. Neuman, "potrzebie" and other MAD words).  Did you ever discuss this with him?
16. Did you add the zeppelins to some of the spy drawings of Antonio Prohias?
17. Why did Jerry DeFuccio quit?
18. Who wrote the marginals before Sergio Aragones?
19. [This was supposed to be a joke.] Did your kids always squeeze the toothpaste tube in the middle so it got all kinky and wrinkled?  And how do those little hairs get into your toothbrush?
20. How do you want to be remembered?

(Page 22) - The MAD (Magazine) World of Ernie Kovacs - Here is another Feldstein interview.  This one is by Steve Carpenter and is strictly focused on the contributions of Ernie Kovacs.  In 1973, I went the UCLA library and checked out the "Ernie Kovacs Collection."  It was mostly a bunch of junk including sketchy script notes and correspondence.  I learned that most of the Kovacs television show were ad-libbed, especially Ernie's parts.  However, the "Strangely Believe It!" jokes were not written by Ernie Kovacs.  The author of these was Mike Marmer.  Kovacs just did some editing before sending them along to MAD.

(Page 24) - Actual advertisement with an original drawing by Marten Jallad.

(Page 25) - MAD #149 When Johnny Comes Marching Home - John H. Wilson relates a pre-teen experience with a MAD Mini-Poster about the military and addiction during the Vietnam War. 

(Page 26) - The Journal of Madness Back Issue Bonanza! - There are not many of the early issues remaining.  Since JoM #1 recently sold on ebay for $53, John should have kept a supply of these as an investment.  Marten Jallad adds two more original drawings.

(Page 27) - Desperately Seeking Alfred - I thought I was going to get through an issue of JoM without this feature by Jared Brent Johnson.  And where is Ricky Long anyway?  I think I saw these Robert Klein and Weird Al Yankovic items in other issues.  Deja vu.

(Page 30) - MAD Around the World - Maurice Wakeham is apparently the expert on all things MAD copied by foreigners.  I had a brief experience with Australian MAD.  They mostly copy the MAD articles without change and add some awful Hairbutt the Hippo jokes.  I let my one-year subscription lapse and then sold mine on ebay. 

(Inside Back Cover) - Copies of covers of The MAD Reader and MADs numbered 21, 24 and 30 - all showing early appearances by the idiot kid/What Me Worry? kid/Alfred E. Neuman.

(Back Cover) - Excellent painting of Cheyenne Maiden by fine artist Al Feldstein.

 

Number Norris - December 2000

(Cover) - Parody of MAD #13 with reprint of JoM #8 cover in upper left corner.

[This special issue, limited to 100 numbered copies, is a parody of THE MAD PANIC edited by Ed Norris.  This may be the first and only parody of a fanzine.  I think that JoM editor John Hett missed one more joke.  Instead of naming it the "Anti-Ed Norris Edition" he could have called it "THE ED PANIC."]

(Page 1) - Index with contributors (all Norris) and disclaimers paying tribute to Ed Norris I guess.

(Page 2) - The Collected Letters and Shitty Remarks of The MAD Panic Publisher and Editor Ed Norris! - Editor Hett explains the tao and why he published this parody issue.

(Pages 3-11) - Reprints of Norris letters and related material that appeared in JoM numbered 3 through 10.

(Page 12) - Sticking It To Ed Norris Department: Thanks from John Hett to those who participated in an ebay joke.

(Page 12) - AS FEATURED ON EBAY (THE JOKE THAT BECAME AN ITEM - Reprint of the original ebay listing.

(Back Cover) - Nothing

 

Number Eleven - Summer 2001

(Cover) - Drawing by Kent Gamble of Alfred E. Neuman getting an xray plus a great border drawing by Steve Boswick with Bill Gaines, Melvin Coznowski, Harvey Kurtzman, Al Feldstein, Napolean, The Usual Gang (Al Jaffee, Jack Davis, Wally Wood, Don Martin & Will Elder), a JoM interviewee, J. Fred Muggs and the Kurtzman logo characters.

(Inside Front Cover) - Steve Boswick black-and-white, comic-style drawing (same as in JoM #10)

(Page 1) - The Rich Creamy Filling - Index with contributors and disclaimers paying tribute to The Ramones, Monk, and C.I.A.

(Page 2) - Pipebombs And Animal Carcasses - (letters) - Another strange letter from me plus Ed Norris, Grant (Geissman?) and Mike Gidwitz.

(Page 3) - The Tao and Why of The Journal of MADness - (junk) - [photo of Ricky Long & Al Feldstein] - Nick Meglin's Broadway musical, Mike Slaubaugh's website, Gene Phillip's television sightings, Rick Stoner's Figment, and Doug Gilford's editorial.

(Page 4) - What's so Super-de-Duper about MAD Super Specials! - This is the first of 17 pages written by Canadian Ricky Long.  He still buys the MAD Specials but is unhappy that they no longer contain the fun bonuses like the MAD Zeppelin.  Without the bonus items, what is the point of buying this reprinted material?

(Page 5) - Desperately Seeking Alfred - Continuing his unbroken JoM writing streak, Jared Brent Johnson saw a MAD magazine in a movie and wrote a whole page about it.

(Page 6) - [Ignore the index because it is wrong] - San Diego 2000 - The Great EC Reunion - With help from artists Grant Wilson and Gareth Gaudin, Ricky Long produces his best article ever with his ten-page documentary of the Comic-Con with lots of great anecdotes provided by EC and MAD veterans.  Ricky also had an improbable meeting with my son, Evan and his friend Brent who were also attending in costume.  What are the odds?  Of special note is the one-page comic strip by Gaudin featuring a drawing of the angelic Adele Kurtzman on page 15.

(Page 16) - [Ignore the index because it is wrong] - All The Madness That's Fit to Print! - This is just seven pages of filler that Editor Hett had to unload.  The best part is my article: "One Totally MAD Experience" about my work on the Totally MAD software.  I actually sent this article to John in 1999 when it would have been timely and relevant.  I had first gotten approval from The Learning Company but they asked me to delete the details about their super-secret coding system.  So I did.  It was boring anyway.  Editor Hett also tosses two of his short articles here.  One is complaining about ads in MAD and the other heeps praise on Doug Gilford's website.  This garbage pile also included articles by Don Cook, Paul Meade, Bob Hesser and Marc Simon who all deserved a better presentation for their fine work.

(Page 23) - [Briefly back on track now] - The Bill Morrison Interview: The Influence of MAD on Bongo Comics, The Simpsons, Roswell, and Futurama - (with drawings of Bart Simpson and Don Martin ?) - It is really a stretch to say that this interview by Editor Hett and Craig Ribar is remotely related to MAD magazine.  It seems that artist Morrison was somehow inspired by MAD as were millions of us.  Big deal!

(Page 26) - Second Generation MAD: The Monte Wolverton Interview - [Ignore the index again] - (with four Wolverton drawings) - Amateur interviewer Ricky Long and professional interviewer/editor Hett throw questions at artist Wolverton who draws in the style of his father, Basil Wolverton (1909-1978).  The interviewers try hard but there is really not much MAD-related stuff going here.  Basil and Monte were rarely used as Mad artists.  Both drew in the same style.  It is interesting and different but did not seem to fit the MAD style.  Unlike his father, Monte Wolverton has become an excellent political cartoonist.

(Page 32) - The Monte Wolverton Index - [Not page 34] - There are two pages of stuff here but the MAD part are just one dozen credits that fill one-sixth of a page. 

(Page 34) - TRUMP Annotated Bibliography - [Not page 26] - (with photocopies of magazine covers) List compiled by R.R. (Richard) Parks.  This is all well and good but most of  us have both issues of Trump and it is easier to go get them than to trudge through this list.   

(Page 36) - The Happy Half-Wit (index) or Horny Warny (page 36) - (with photo) This is another great collecting article by the late Dick Hanchette who was one of the greatest MAD collectors of all time.  His website www.collectmad.com is a fountain of information.  The site is now maintained by cranky old Ed Norris.  In this article, Dick discussed the large statues that were used to sell mufflers and beer among other things.

(Page 37) - Real Ads - Blasphemy!

(Page 38) - Remembering Wally Wood and Little Wally Wood and Me -  (with numerous drawings) This article by Rick Stoner is the gem of JoM #11.  Artist Stoner developed a great relationship with Wood who may have been the best cartoonist to dip a pen into ink.  Among other things, Wood gave Stoner his unfinished autobiography.  I believe that this is the first time that the entire text has been published.  All true comic art fans should thank Rick Stoner for preserving this material.  Stoner was among the last people to correspond with Wood before his untimely suicide.

(Inside Back Cover) - Three photos of Wally Wood plus a photo of his infamous bulletin board that included his list of people he did not like any more.  Al Feldstein, Nick Meglin and Joe Orlando are on this list with 18 others.

(Back Cover) - Eight photos by Jack McManus of "The Great EC Reunion" at the 2000 San Diego Comic Con.  Featured are Kelly Freas, Annie Gaines, Bill Wray, Jack Kamen, Al Feldstein, Jack Davis, Marie Severin, Will Elder and Sergio Aragones.

 

Number Twelve - November 2001  [The cover shows "Issue #11" but this is incorrect.]

(Cover) - Inside the great Steve Boswick border is a full-cover drawing by Kent Gamble of Alfred E. Neuman and jack-in-the-box Bill Gaines.

(Inside Front Cover) - Subscription ad drawing by Steve Boswick - Two-headed Alf.

(Page 1) - The Rich Creamy Filling - Not an index but with list of contributors paying tribute to Bongo Fury.  In place of the index is an apology from the editor for all of the reprints.

(Page 2) - Pipebombs And Animal Carcasses - Just one actual letter from ubiquitous Ed Norris plus drawings by Alexandria Emilie Hett and Paull & Leigh.

(Page 3) - The Tom Koch MAD File Copies - Ad

(Page 4) - Mike Didwitz Presents: Precious Paper Art Gallery - Ad

(Page 5) - Walter G. Crosby: Philatelic Cachet Specialist or How I Got Alfred E. Neuman To Stop Worrying and Help Win The War - Reprinted from JoM #2.

(Page 8) - The "Fat Free" Dick DeBartolo Interview - Reprinted from JoM #4

(Page 13) - Antikamnia - Reprinted from JoM #2

(Page 17) - The Vernard Eller Interview - Reprinted from JoM #3.

(Page 22) - The Don Martin Dictionary - This is the entire purpose of the publication of JoM #12.  Everything else is just filler to make it look like a whole magazine.  Nine crazy MAD freaks thumbed through over 200 regular issues of the Mad magazine to find every sound-effect word that the great artist Don Martin created.  This 33-page list can only be found here and in Doug Gilford's Mad Cover Site (www.madcoversite.com).

(Page 56) - MAD-ly Departed: My Correspondence with Jerry DeFuccio, 1977-80 - On the occasion of the recent passing of former MAD staffer Jerry DeFuccio (1925-2001).  Included are 14 short letters from DeFuccio to young MAD fan, Andrew Jones and one from John Ficarra after DeFuccio was separated from MAD.  Apparently, Mr. DeFuccio had been too generous with his gifts to the fans.  I did not know that DeFuccio was a cousin of MAD artist John Severin.

(Page 64) - Ads

(Inside Back Cover) - The MAD Collectible of the Month - Photocopies of the covers of The Journal of MADness numbers one through four.

(Back Cover) - A Fan's Tribute to Jerry DeFuccio - Four photos of Andrew Jones during his visit to 485 MADison Avenue.

 

Number Thirteen - 2002

[Personal note to John:  This is your best issue yet.  I have always asked for "content, content, content" and finally got it.]

(Cover) - Afred E. Neuman and eagle drawn by Kent Gamble.

(Inside Front Cover) - Subscription ad drawing by Steve Boswick.

(Page 1) - The Rich Creamy Filling - Index with list of contributors paying tribute to Frank Zappa, Dave Berg and Vivian Berg.

(Page 2) - Pipebombs And Animal Carcasses - Letters from me and Ed Norris mainly identifying errors from the previous issue.  Also, Editor Hett pays tribute to MAD writer Sy Reit who died on November 21, 2001.  Marten Jallad adds a drawing and a note about the death of CRACKED (1958-2001), the most persistent of all the MAD copiers.

(Page 3) - Desperately Seeking Alfred - JJ finally stepped away from the television set and found something interesting and educational for fanzine fans.  It's new!  It's topical!  It's an amazing waste of time!  Groups of people are now using GPS to hide trinkets in an Alfred E. Neuman doll.  I do have a lot of time on my hands but I am not going to spend it in an off-roading search for a "Geocache."  I just checked the online tracker and found that the Alf doll was moved from Louisiana to Mississippi and then disappeared in 2003.  Loads of fun!

(Page 4) - An Interview with MAD's Dave Berg - This 18-page article is certainly the gem of JoM #13.  Dave Berg (1920-2002) was a very generous subject offering numerous tidbits of inside information in this excellent interview.  This may have been his most in-depth, autobiographical text published just a few months before his untimely death.  Editor Hett deserves much credit for delivering these pages to print.  Throughout the article, Berg is articulate and forthright.  He was a very active man with a significant number of personal interests.  Although his humor was out of step with much of the MAD material for at least 30 years, it was always honest and concise.  At a time when others were looking for new ways to express humor, Berg continued to send punch-line jokes drawn with clarity.

(Page 22) - The Ancient Art of D.J. Williams Interviewing - Ed Norris, editor of the 71-issue The MAD Panic, proves himself to be a creative interviewer in this short (but just right) four-page interview of Australian MAD Editor Williams.  The questions are often funnier than the answers.  It appears that both parties had a great time with this correspondence.  By the way, "Who added the zeppelins ...?" was my question for Al Feldstein.  Give John a break!

(Page 26) - MAD's 50th Anniversary - (with drawing by Gareth Anniversary) - Ricky Long obviously has very little information about the fiftieth anniversary plans but he writes two pages about it anyway.

(Page 28) - It Came From Piggly Wiggly - The Kent Gamble Story -  Mr. Gamble is one of the nicest people on the planet.  He is also the best MAD artist to never have a drawing published in MAD.  And who knew that he was also a good writer?  This five-page article is an excellent autobiographical sketch of Gamble's passion to be an illustrator.  He does excellent work as evidenced by the four framed drawings in my library from the days of the Mind Snack MADlog (now appearing in Tim Johnson's Ebay Store).  Gamble has always been banned from MAD because his drawings look too much like those of his idol, Mort Drucker.  Well EXCUUUUUUSE Me!  His original drawings will someday demand the big bucks.  Back off, Johnson!

(Inside Back Cover and Back Covers) - Photocopies of 26 Dave Berg paperback book covers.

 

Number Fourteen - 2002

[This is the mostly interviews issue without JJ or Ricky but ending with Editor Hett's wild speculation about Alfred E. Neuman and his Irish ancestors.]

(Cover) - Within the excellent Boswick border is a drawing of six idiots by Kent Gamble.

(Inside Front Cover) - Artist Edward G. Kwiatkowski pays tribute to Dave Berg, who died on May 17, 2002, with "The Lighter Side of ..." (heaven?) featuring guest appearances by Babe Ruth, Joe DiMaggio and Bill Gaines.

(Page 1) - The Rich Creamy Filling - Index with list of contributors paying tribute to Joseph Keppler.

(Page 2) - Pipebombs And Animal Carcasses - The letters page has just one letter - from the ubiquitous Ed Norris.  Also on the page are acknowledgements from the editor, a silent space for Dave Berg, and an ad for Thwak #3.

(Page 3) - An Interview with Swedish MAD's Johan Andreasson - Norris returns with a three-page interview with the editor of a foreign magazine that does not exist any more.  I would not have led with this.  It seems like filler.

(Page 6) - MAD at Fifty: A Conversation with MAD Editors Nick Meglin and John Ficarra - The main feature of JoM #14 is this 13-page article by L. Wayne Hicks from Denver.  This is a in-depth and thoughtful interview of the gentlemen who replaced Al Feldstein at the helm of MAD.  In other words - really boring!  Hicks does not seem to have a sense of humor.  Meglin/Ficarra occasionally try to inject some jokes but most of them are lame.  I did not learn much here.

(Page 19) - An Interview with German MAD Artist Ivica Astalos - Bernd Engel, who is a good friend and a respected member of the extended MAD community, conducted this two-page interview with mostly questions and often shorter answers.  I don't know this artist and have never seen his work.  It would have been nice to include one of his drawings.  For all I know, Astalos could have been some guy that Engel accosted on a busy street in Berlin.  Astalos does not seem to know much about the German MAD.  Join the club.

(Page 22) - Me Worry? It Didn't Hurt a Bit!  The Evolution of Alfred E. Neuman: Part One - Professor Hett ends this issue with his 11-page treatise on the origin of Alfred E. Neuman, claiming that he somehow came from the depiction of Irish idiots.  Hett has selected some 18th and 19th century drawings and quickly jumps to the conclusion that Alfred was born from them.  I am not buying it.  Idiots can be found in all parts of this planet.  I do not see resemblance between "The New Messiah of Communism" in Puck #73, and the Norman Mingo drawing that evolved from the bulletin-board drawing that Harvey Kurtzman saw in the office of Bernard Shir-Cliff.  To my mind, this long dissertation about head slopes and tooth spacings is hogwash.  And, there is a "Part Two" to come.

(Inside Back Cover) - Drawing by Marten Jallad announcing the new mailing address of Editor Hett.

(Back Cover) - The Pre-MAD Collectibles of the Month (Alfred Advertises Cigars) - Gary Kritzberg presents two more examples of young human male drawings that make him think that they were somehow similar to the current drawings of Alfred E. Neuman.  This again is a big stretch and neither was named "Alfred."  I can clearly see that their names were "Billy" and "Bill."  These are two different fellows who would never be mistaken for Alfred E. Neuman.

 

Number Fifteen - 2003

[This issue includes Marten Jallad's Thwak #4 printed upside down on pages 23-48.]

(Cover) - Red with Alfred E. Neuman, drawn by Kent Gamble, behind upper left window similar to Harvey Kurtzman's MAD #13.

(Inside Front Cover) - Subscription information.

(Page 1) - The Rich Creamy Filling - Index with list of contributors paying tribute to Joe Strummer, the CIA, The Ties and the 50th anniversary of MAD.

(Page 2) - Desperately Seeking Notoriety - [Drawings by Kent Gamble] Ed Norris is obsessed with the life cycle of toilet paper.

(Page 4) - Mort Drucker Speaks! - Editor Hett and company have transcribed a 1994 speech by the great MAD artist that was recorded by Norris.

(Page 11) - Kent's Trifecta - In addition to all of the great drawings by Kent Gamble in this issue, he has now drawn an article for the Australian MAD.

(Page 12) - The Art and Artifacts of MAD's Dave Berg - This is two pages of the Berg collection that is being offered for sale by the Berg family.

(Page 14) - MAD Aficionado - Continuing his great artwork in JoM #15, Kent Gamble offers eight caricatures of the great MAD fanatics, including Gamble himself.  Gamble's tributes to John Hett, Ed Norris, Ricky Long, DJ Williams, Mike Slaubaugh, Tim Johnson, Richard Landivar and the talented Mr. G. is certainly the gem of this issue.  Great work, Kent!

(Page 16) - MAD about Satire: the Forming of American Iconoclasm - In his way, Stephen Browne explains the history of MAD and the source of its long-term popularity.  We knew all of this but maybe not in those words. 

(Page 21) - Berg's-Eye View Department - A drawing of Dave from the collection of Tom Anderson and a copy of a newspaper article about Mitch Berg's night club.  This club is no longer in business.  A December 26, 2011 article in the Westchester County Business Journal describes The Palace as "one of the city's most notorious nightclubs."

(Pages 23-48 of 1-26 upside down) - Thwak #14. (See upside-down page #4 for a comprehensive listing of humor magazines.)

(Inside Back Cover) - Back cover "Who's Who" and back issues of Thwak.

(Back Cover) - Excellent full-color drawing by Kent Gamble of Alfred E. Neuman and 13 other humor magazine mascots paying tribute to the 50th anniversary of MAD.  This amazing drawing should have been the cover drawing for JoM #15.

 

Number Fifteen And One Half - 2003

[This load of garbage was limited to 50 copies sent only to the craziest of JoM fans.]

(Cover) - Kelly Freas garbage drawing within the Boswick border.

(Inside Front Cover) - Nothing.

(Page 1) - The Rich Creamy Filling - No index but an explanation from Editor Hett.

(Page 2) - Guthrie's Catalog of World War II Cartoon Patriotic Envelopes - Copy of pages from the 1985 catalog that included some "Me Worry?" items.

(Page 5) - Copy of MAD #182 signed by Schild, Martin, Jaffee, Putnam, DeFuccio, Torres, Frazier, Gaines, Rickard, Feldstein, Berg, DeBartolo, Prohias, Meglin, Davis, Hart, North, Jones, Woodbridge, Porges and two that I could not read.

(Page 6) - Cracked Versus MAD: The Humor War That Wasn't - (drawing by Marten Jallad) Editor tries to make the case that Cracked was almost as good as MAD.  I disagree.

(Page 8 - not 30) - MAD ads drive fans potty - Australian writer Sally Jackson examines the change in MAD #403 to start accepting paid advertisements and other changes.  No big deal.

(Page 11) - Toliver Motorsports - More race car stuff - Really?

(Page 14) - 2002 Cognex Annual Report - Cover drawing looks like MAD.

(Page 15) - KitKat ad drawn by Jack Davis.

(Page 16) - February 1959 Newsdealer cover featuring Alfred E. Neuman riding a rocket ship.

(Page 17) - Gamble drawing (May 24, 2002) of a Congressional hearing with panel of Mickey Mouse (INS), Batman (FBI), Spiderman (CIA), Buzz Lightyear (FAA) and Alfred E. Neuman (State Dept.); AP photograph of Pete Rose in "What, me worry?" pose. 

(Page 18) - "Me Worry?" kid and poem: "Life."

(Page 19) - Mixed review of JoM in The Comics Journal #245.  Quite an honor!

(Page 20) - Short review in January 15, 2002 issue of Washington Post.  JoM has arrived!

(Page 21) - Copy of campaign flier for Eisenhower/Nixon ("Teen-Agers Go MAD for GOP!"), and poster for October 9, 1998 "Humor in a Jugular Vein: An Expanded Exhibition of the Art, Artists, and Artifacts of MAD Magazine from the collection of Mark J. Cohen & Rose Marie McDaniel."

(Page 22) - Everyday subjects inspire bold images - January 26, 2003 article about the art of Thomas Nozkowski, and the tiny-print, hurt-your-eyes review of MAD Art by Mark Evanier.  Fillers.

(Page 24) - Hey We're Moving!  To a Bigger Broom Closet! - Drawing by Marten Jallad.

(Inside Back Cover) - Nothing.

(Back Cover) - Photograph of Steven Spielberg with Dave Berg and Mitch Berg.

 

Number Sixteen - January 2008

[This is actually the gallery list for the exhibition of the collection of John E. Hett and The Journal of MADness Reference Library at the Ford Gallery in Eastern Michigan University.]

(Cover) - An early version of the "Me, Worry?" kid.  The artist is unknown.

(Title page and acknowledgements)

(Page 1) - Alfred, We Hardly Knew Thee! - Introduction by Richard Rubenfeld, Ph.D., Professor of Art, Eastern Michigan University.

(Page 3) - References and Kent Gamble's drawing of the various idiots.

(Page 4) - The Origin of Alfred E. Neuman - Editor Hett again present his theories with seven illustrations and two references.

(Page 8) - Early Irish Alfred Images - List of 27 items.

(Page 9) - The Me Worry Era - List of 30 items.

(Page 11) - Me Worry? Postcards 1930-1959 - List of 14 items.

(Page 12) - Original Art - List of 19 items.

(Page 13) - MAD Era - List of 56 items.

(Page 15) - Display Trays - List of 37 items.

(Page 16) - Books and Magazines - List of 26 items.

[Thus, to date, ends the ten (+)-year life of The Journal of MADness.  Editor Hett may revive this publication at some later date but he is now touring with a rock band named Ron Tool and the Capitalists.  In my opinion, JoM was the best of all the MAD fanzines with apologies to all of the other freaks who tried to do this.]