Mad #122 (Albert Feldstein) - Long-Long Cigarette Issue - October 1968

Mad in general and Al Jaffee in particular continued their attack on cigarette smoking and those who smoke them with "When We Have the Future 'Long-Long' Cigarette."  The article includes an actual (?) bar graph of lung cancer deaths in recent decades.  The super-long cigarette situations get sillier and sillier with the Jaffee touch for invention and engineering.  I especially like the innovative long cigarette vending machine.

I thought the Gentle Ben tv series parody, written by Dick DeBartolo with drawings by Don Martin, was a flop but I really liked the three Stan Hart/Mort Drucker movie parodies at the end of the issue.  Each of these movies (Guess Who's Coming to Dinner, In Cold Blood and The Graduate) deserved a longer treatment but I'll take what we got.  The Drucker caricatures are worth the price of the magazine ("Our Price 35c Cheap") and then some.  [JAM 11/29/2009]

Look for Orphan Annie (page 20), Mad Staffer Leonard Brenner (page 32), Lucy van Pelt (page 43) and the entire Nelson family (page 45).

Famous Funnies - Mad's Updated Comic Strip Heroes
Trouble Is A-Bruin - Genteel Ben
Tom, Dick and Harried - A CBS Summer Memo to the Smothered Brothers
Corn on the Macabre - A Mad Look at Movie Monsters
Joke and Dagger - Spy Vs. Spy
Deadly Giveaways - Mad's TV Game Show Originator of the Year
Piece Candidate - Mad's Ideal Presidential Candidate
76 Sitars - The Hippie Man
Butt Out! - When We Have the Future "Long-Long" Cigarette
Spooking From Pictures - Horrifying Cliches
Berg's-Eye View - The Lighter Side of Hair
Win, Place and Snow - You May Have Already Read This
Take Three! - Guess Who's Throwing Up Dinner?; In Cold Blecch ; The Post-Graduate

Fold-In - Black Power