Slime (Ernie Hueter) - University of Missouri Showme - February 1942 - 24 pages
https://madcoversite.com/modern_magazine_parodies.html
This Time magazine parody issue of the Missouri campus humor
publication was issued shortly after the Japanese invasion of Pearl Harbor that
brought the United States into World War II. The cover shows a drawing of
"General Suzuki Motoyohsi" [apparently a misspelling of a common Japanese name]
who is "so velly sorry". There are several references to the war in Slime
but most of the written content is short, corny jokes. I could not find a
good one to cite here but the following summarizes college humor of the day:
"The business of thinking up jokes has got us a little bit daunted. The
ones you want, we can't print and the ones we print aren't wanted".
Although the humor is really stale, the interesting parts of the magazine are
the real ads and the war jokes/reports. The "Foreign Affairs" section on
page three briefly discusses war activities in Ethiopia, Russia and China; and
then offers "Schicklegruber Speaks" quoting Hitler with nonsense German ("... in
bed mit pretzels ...", etc.) adjacent to an excellent, uncredited drawing of the
German leader. Foreign Affairs is followed by "On The War Front" making
fun of Mussolini ("Signor Benito Mucilage"), misguided Axis forces, and ("Feeture")
"Pacific Ocean fish ... (troubled by) ... Jap subs". On the same page are
two domestic jokes [divorce & water/beer] plus a real ad for Pepsi-Cola
("America's Biggest Nickel's Worth"). The remaining pages return to bad
jokes with some fairly good drawings by artists listed as a group: Basil
Hartwell, Ned Etheridge, Russ Burg, John Bruce, Bill McAdam, Ben Rogers and Joe
Shy. The inside front cover and the back cover are full-page, full-color
cigarette advertisements for Chesterfield ("always Milder and
Better-Tasting always Cooler-Smoking") and Camel ("The
smoke of slower-burning Camels contains 28% less nicotine than the average
of the 4 other largest-selling brands tested ..."), respectively. The
humor in Slime was certainly inferior to that of Harvard Lampoon
but apparently it fulfilled the demand for Missouri campus laughs in 1942.
[JAM 2/21/2015]
Front Cover - General Suzuki Motoyohsi
Inside Front Cover - Chesterfield cigarettes (real ad)
1 Ohanna; Boozum Pal Brand Bras; Shux Soap (ad parodies)
2 Letters
3 Foreign Affairs
4 On the War Front
6 News on Campus
7 National Affairs
8 People
9 Jokes and Cartoons
10 Airplane cartoon
11 Magician cartoon
13 Ghost cartoon by Trent
14 "You're in the Army Now!" cartoons
15 Hockey cartoon by Howard Burland; Angry student cartoon
16 Basketball cartoon; Skiing cartoon by Ben Roth
18 People; Cinema; Social
19 Japan; War
20 Art; Radio
21 Science
22 Fashions
23 Sport Spurts
24 Women
Back Cover - Camel cigarettes (real ad)